- Real-Time Bidding by Reinforcement Learning in Display Advertising
- Deep Reinforcement Learning for Sponsored Search Real-time Bidding https://arxiv.org/pdf/1803.00259
- Adapting Constrained Markov Decision Process for OCPC Bidding with Delayed Conversions (zawiera też przegląd literatury z tego zakresu)
- Optimal Bidding Strategy without Exploration in Real-time Bidding
- Optimising Contextual Advertising Through Real-Time Bidding With Budget Constraints