Quartz 4

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Sep 23, 20251 min read

Adaptive Bid Shading Optimization of First-Price Ad Inventory
Bid shading problem
Surplus
Counterfactual Reasoning and Learning Systems The Example of Computational Advertising
Feedback Control in Programmatic Advertising The Frontier of Optimization in Real-Time Bidding
Real-Time Bidding by Reinforcement Learning in Display Advertising

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