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A Survey on Bid Optimization in Real-Time Bidding Display Advertising

A Survey on Bid Optimization in Real-Time Bidding Display Advertising

Sep 23, 20251 min read

https://dl.acm.org/doi/abs/10.1145/3628603

W publikacji m.in.:

  • przegląd metod RL użytych do biddowania (w modelu Markov Decision Process)
  • porównanie pod względem efektywności jak i prostoty metod RL oraz feedback controller (PID controller)
  • przegląd metod do bid-shadingu

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Backlinks

  • Adaptive Bid Shading Optimization of First-Price Ad Inventory
  • Bid shading problem
  • Bidding function
  • Bidding strategy problem
  • CTR, CVR prediction problem
  • Lift bidding problem

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